The internal analysis and external of the company likewise can be done through SWOT Analysis, summarized in the Display F.
Strengths
• Coca Cola In Vietnam has an experience of about 140 years, allowing company to better carry out, in different circumstances.
• Nestlé's has presence in about 86 nations, making it an international leader in Food and Beverage Market.
• Coca Cola In Vietnam has more than 2000 brand names, which increase the circle of its target customers. Famous brands of Coca Cola In Vietnam include; Maggi, Kit-Kat, Nescafe, etc.
• Coca Cola In Vietnam has large amount quantity spending on R&D as compare to its competitorsRivals making the company business launch release innovative and nutritious healthyItems
• After adopting its NHW Technique, the company has done large quantity of mergers and acquisitions which increase the sales development and improve market position of Coca Cola In Vietnam.
• Coca Cola In Vietnam is a popular brand with high customer's loyalty and brand recall. This brand loyalty of customers increases the chances of simple market adoption of various new brands of Coca Cola In Vietnam.
Weaknesses
• Acquisitions of those organisation, like; Kraft frozen Pizza business can provide an unfavorable signal to Coca Cola In Vietnam consumers about their compromise over their core competency of much healthier foods.
• The development I sales as compare to the business's investment in NHW Technique are rather different. It will take long to alter the perception of people ab out Coca Cola In Vietnam as a business offering healthy and nutritious products.
Opportunities
• Presenting more health associated products enables the company to capture the market in which customers are rather mindful about health.
• Developing nations like India and China has largest markets on the planet. Expanding the market towards establishing countries can enhance the Coca Cola In Vietnam business by increasing sales volume.
• Continue acquisitions and joint endeavors increases the marketplace share of the company.
• Increased relationships with schools, hotel chains, dining establishments and so on can also increase the number of Coca Cola In Vietnam consumers. For example, teachers can recommend their students to buy Coca Cola In Vietnam products.
Threats
• Financial instability in nations, which are the potential markets for Coca Cola In Vietnam, can create numerous concerns for Coca Cola In Vietnam.
• Shifting of products from normal to much healthier, results in extra expenses and can cause decline company's earnings margins.
• As Coca Cola In Vietnam has a complex supply chain, for that reason failure of any of the level of supply chain can lead the company to deal with certain issues.
Exhibit F: SWOT Analysis
