With the deep analysis of the above alternatives, it is recommended that the company must pick the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would enable the business to not only present brand-new and ingenious products in the market it would also lower the high expenditures on R&D under alternative 2 and increase the revenue margins. It would make it possible for the company to increase its share prices as well, as financiers are willing to invest more in companies with substantial R&D costs and boost in the total worth of the business.
Action and implementation Strategy
Technique can be carried out efficiently by developing certain short-term in addition to long term strategies. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short-term plan Coca Cola In Vietnam must carry out various activities to execute its NHW strategy efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to examine the core selling brand names, which create the majority of its revenue.
• Examine the current target audience as well as the market section which is not consist of in the business's circle.
• Analyze the current financial data to measure the amount that must be spent on the R&D and acquisitions.
• Analyze the potential investors and their nature, i.e. do they want long term advantages (capital gain), or the want early revenues (dividend). It would let the company to understand that how much amount must be spent on R&D.
Mid Term Plan (1-5 years)
• Get those organizations in which the company has possible experience to deal with. Get most favorable companies with a strong commitment to health, to develop the client's understandings in the right direction.
• Focus more on acquisitions than R&D to construct the base in the consumer's mind about Coca Cola In Vietnam values and vision and to prevent possible risk of sunk expense.
Long Term Plan (1-10 years)
• Get companies with health along with taste element, as the base for the Coca Cola In Vietnam as a company producing healthy products has been developed under midterm strategy and now the company could move towards taste element too to comprehend the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to build new products.
