With the deep analysis of the above alternatives, it is advised that the company ought to select the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would allow the business to not just introduce new and ingenious products in the market it would also decrease the high expenditures on R&D under alternative 2 and increase the revenue margins. It would enable the business to increase its share prices too, as financiers want to invest more in business with significant R&D spending and increase in the overall worth of the company.
Action and implementation Strategy
Method can be carried out effectively by developing particular short term along with long term plans. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short term strategy Chase Sapphire Creating A Millennial Cult Brand should carry out different activities to execute its NHW strategy efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to examine the core selling brands, which generate most of its profits.
• Analyze the present target audience along with the marketplace sector which is not include in the business's circle.
• Analyze the current financial information to determine the quantity that must be invested in the R&D and acquisitions.
• Evaluate the potential financiers and their nature, i.e. do they want long term advantages (capital gain), or the want early earnings (dividend). It would let the company to understand that how much amount needs to be invested in R&D.
Mid Term Plan (1-5 years)
• Get those companies in which the business has prospective experience to handle. Obtain most favorable companies with a strong commitment to health, to build the client's perceptions in the right direction.
• Focus more on acquisitions than R&D to construct the base in the consumer's mind about Chase Sapphire Creating A Millennial Cult Brand values and vision and to prevent potential risk of sunk cost.
Long Term Plan (1-10 years)
• Obtain companies with health in addition to taste factor, as the base for the Chase Sapphire Creating A Millennial Cult Brand as a business producing healthy items has actually been developed under midterm strategy and now the business could move towards taste aspect as well to grasp the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to construct new items.
