The internal analysis and external of the company also can be done through SWOT Analysis, summed up in the Exhibition F.
Strengths
• Cardosas Quest For Certification has an experience of about 140 years, making it possible for company to much better perform, in numerous scenarios.
• Nestlé's has existence in about 86 nations, making it a worldwide leader in Food and Drink Market.
• Cardosas Quest For Certification has more than 2000 brands, which increase the circle of its target customers. These brands consist of baby foods, animal food, confectionary items, beverages and so on. Famous brands of Cardosas Quest For Certification consist of; Maggi, Kit-Kat, Nescafe, etc.
• Cardosas Quest For Certification has big amount of spending on R&D as compare to its competitors, making the business to release more innovative and healthy products. This innovation offers the business a high competitive position in long run.
• After adopting its NHW Method, the business has done big quantity of mergers and acquisitions which increase the sales growth and improve market position of Cardosas Quest For Certification.
• Cardosas Quest For Certification is a well-known brand name with high consumer's commitment and brand name recall. This brand loyalty of consumers increases the chances of easy market adoption of various new brand names of Cardosas Quest For Certification.
Weaknesses
• Acquisitions of those business, like; Kraft frozen Pizza organisation can give a negative signal to Cardosas Quest For Certification clients about their compromise over their core competency of healthier foods.
• The growth I sales as compare to the company's financial investment in NHW Method are quite various. It will take long to change the perception of individuals ab out Cardosas Quest For Certification as a business selling healthy and healthy products.
Opportunities
• Presenting more health associated products allows the company to capture the marketplace in which consumers are quite conscious about health.
• Developing countries like India and China has biggest markets worldwide. Expanding the market towards establishing nations can enhance the Cardosas Quest For Certification organisation by increasing sales volume.
• Continue acquisitions and joint ventures increases the marketplace share of the business.
• Increased relationships with schools, hotel chains, dining establishments and so on can likewise increase the variety of Cardosas Quest For Certification customers. Instructors can recommend their students to acquire Cardosas Quest For Certification products.
Threats
• Economic instability in nations, which are the possible markets for Cardosas Quest For Certification, can develop several problems for Cardosas Quest For Certification.
• Shifting of products from normal to healthier, leads to extra expenses and can result in decrease company's profit margins.
• As Cardosas Quest For Certification has a complicated supply chain, for that reason failure of any of the level of supply chain can lead the business to face particular issues.
Exhibit F: SWOT Analysis
