With the deep analysis of the above options, it is recommended that the business should choose the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would allow the business to not only present brand-new and innovative products in the market it would likewise reduce the high expenses on R&D under alternative 2 and increase the profit margins. It would make it possible for the company to increase its share prices too, as financiers are willing to invest more in companies with substantial R&D spending and boost in the overall worth of the company.
Action and implementation Strategy
Strategy can be carried out efficiently by establishing particular short term along with long term plans. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy Cardosas Quest For Certification ought to perform numerous activities to implement its NHW technique efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to analyze the core selling brands, which produce the majority of its income.
• Analyze the present target market along with the marketplace section which is not consist of in the business's circle.
• Evaluate the existing financial data to determine the quantity that should be invested in the R&D and acquisitions.
• Evaluate the possible investors and their nature, i.e. do they want long term advantages (capital gain), or the desire early profits (dividend). It would let the company to know that how much amount ought to be spent on R&D.
Mid Term Plan (1-5 years)
• Obtain those organizations in which the business has potential experience to deal with. Obtain most favorable organizations with a strong commitment to health, to construct the client's understandings in the right direction.
• Focus more on acquisitions than R&D to develop the base in the customer's mind about Cardosas Quest For Certification worths and vision and to prevent potential threat of sunk cost.
Long Term Plan (1-10 years)
• Obtain companies with health in addition to taste element, as the base for the Cardosas Quest For Certification as a business producing healthy products has actually been constructed under midterm strategy and now the company could move towards taste element also to understand the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to develop new items.
