The internal analysis and external of the company also can be done through SWOT Analysis, summarized in the Exhibit F.
Strengths
• Cambridge Nanotech has an experience of about 140 years, enabling business to much better carry out, in different circumstances.
• Nestlé's has existence in about 86 nations, making it an international leader in Food and Beverage Market.
• Cambridge Nanotech has more than 2000 brands, which increase the circle of its target customers. Famous brands of Cambridge Nanotech include; Maggi, Kit-Kat, Nescafe, etc.
• Cambridge Nanotech has large amount of spending costs R&D as compare to its competitorsRivals making the company business launch more innovative ingenious nutritious healthyItems
• After embracing its NHW Method, the company has actually done big amount of mergers and acquisitions which increase the sales growth and improve market position of Cambridge Nanotech.
• Cambridge Nanotech is a well-known brand name with high customer's commitment and brand name recall. This brand name commitment of customers increases the possibilities of simple market adoption of numerous brand-new brands of Cambridge Nanotech.
Weaknesses
• Acquisitions of those service, like; Kraft frozen Pizza service can offer a negative signal to Cambridge Nanotech consumers about their compromise over their core proficiency of much healthier foods.
• The growth I sales as compare to the business's investment in NHW Method are quite different. It will take long to alter the perception of people ab out Cambridge Nanotech as a business offering healthy and healthy products.
Opportunities
• Presenting more health related products enables the business to catch the marketplace in which consumers are rather mindful about health.
• Developing countries like India and China has biggest markets on the planet. Hence expanding the market towards establishing countries can enhance the Cambridge Nanotech company by increasing sales volume.
• Continue acquisitions and joint endeavors increases the marketplace share of the business.
• Increased relationships with schools, hotel chains, dining establishments and so on can likewise increase the variety of Cambridge Nanotech consumers. Instructors can suggest their trainees to purchase Cambridge Nanotech products.
Threats
• Financial instability in countries, which are the prospective markets for Cambridge Nanotech, can produce numerous concerns for Cambridge Nanotech.
• Shifting of products from regular to healthier, results in additional costs and can result in decrease business's profit margins.
• As Cambridge Nanotech has a complex supply chain, for that reason failure of any of the level of supply chain can lead the business to face certain problems.
Exhibit F: SWOT Analysis
