With the deep analysis of the above options, it is suggested that the company should pick the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would enable the company to not only present brand-new and innovative products in the market it would also reduce the high expenditures on R&D under alternative 2 and increase the profit margins. It would make it possible for the business to increase its share costs too, as investors are willing to invest more in companies with substantial R&D costs and increase in the total worth of the business.
Action and implementation Strategy
Strategy can be executed successfully by establishing specific short-term along with long term plans. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy Business And Cyber Peace We Need You should perform various activities to implement its NHW strategy effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to take a look at the core selling brand names, which produce the majority of its revenue.
• Evaluate the current target market in addition to the marketplace segment which is not include in the company's circle.
• Evaluate the current financial information to measure the amount that ought to be spent on the R&D and acquisitions.
• Evaluate the potential investors and their nature, i.e. do they want long term benefits (capital gain), or the desire early earnings (dividend). It would let the business to know that just how much quantity should be spent on R&D.
Mid Term Plan (1-5 years)
• Obtain those organizations in which the company has potential experience to handle. Obtain most favorable companies with a strong dedication to health, to develop the customer's perceptions in the best instructions.
• Focus more on acquisitions than R&D to construct the base in the customer's mind about Business And Cyber Peace We Need You values and vision and to prevent possible risk of sunk cost.
Long Term Plan (1-10 years)
• Get organizations with health as well as taste aspect, as the base for the Business And Cyber Peace We Need You as a business producing healthy products has been constructed under midterm strategy and now the company might move towards taste factor also to understand the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to develop new products.
