The internal analysis and external of the company also can be done through SWOT Analysis, summarized in the Exhibition F.
Strengths
• Bonne Chance has an experience of about 140 years, making it possible for business to much better carry out, in different scenarios.
• Nestlé's has existence in about 86 nations, making it a worldwide leader in Food and Drink Industry.
• Bonne Chance has more than 2000 brand names, which increase the circle of its target customers. Famous brand names of Bonne Chance include; Maggi, Kit-Kat, Nescafe, etc.
• Bonne Chance has large big of spending costs R&D as compare to its competitorsRivals making the company to launch release innovative and nutritious productsItems
• After adopting its NHW Method, the business has actually done large quantity of mergers and acquisitions which increase the sales development and improve market position of Bonne Chance.
• Bonne Chance is a widely known brand name with high customer's loyalty and brand recall. This brand loyalty of consumers increases the possibilities of easy market adoption of various new brand names of Bonne Chance.
Weaknesses
• Acquisitions of those company, like; Kraft frozen Pizza service can give a negative signal to Bonne Chance clients about their compromise over their core proficiency of healthier foods.
• The development I sales as compare to the company's investment in NHW Technique are quite different. It will take long to change the understanding of people ab out Bonne Chance as a company selling healthy and nutritious products.
Opportunities
• Introducing more health associated products allows the company to record the market in which customers are rather mindful about health.
• Developing countries like India and China has largest markets on the planet. Broadening the market towards developing countries can improve the Bonne Chance business by increasing sales volume.
• Continue acquisitions and joint endeavors increases the marketplace share of the business.
• Increased relationships with schools, hotel chains, dining establishments and so on can likewise increase the variety of Bonne Chance customers. Instructors can advise their trainees to buy Bonne Chance products.
Threats
• Financial instability in nations, which are the potential markets for Bonne Chance, can develop a number of concerns for Bonne Chance.
• Shifting of items from typical to much healthier, causes additional costs and can result in decline business's revenue margins.
• As Bonne Chance has an intricate supply chain, therefore failure of any of the level of supply chain can lead the business to deal with certain problems.
Exhibit F: SWOT Analysis
