With the deep analysis of the above options, it is advised that the business ought to pick the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would allow the company to not only present brand-new and ingenious products in the market it would also minimize the high expenditures on R&D under alternative 2 and increase the revenue margins. It would enable the business to increase its share prices also, as financiers want to invest more in companies with considerable R&D spending and increase in the overall worth of the company.
Action and implementation Strategy
Technique can be carried out successfully by developing particular short-term in addition to long term strategies. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Bausch Lomb Inc Pressure To Perform should carry out different activities to implement its NHW technique effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to analyze the core selling brands, which generate the majority of its revenue.
• Examine the present target market in addition to the market sector which is not consist of in the business's circle.
• Evaluate the current financial information to measure the quantity that should be invested in the R&D and acquisitions.
• Examine the possible investors and their nature, i.e. do they desire long term benefits (capital gain), or the desire early profits (dividend). It would let the business to know that how much amount should be invested in R&D.
Mid Term Plan (1-5 years)
• Acquire those organizations in which the business has prospective experience to handle. Get most favorable organizations with a strong commitment to health, to construct the client's understandings in the right direction.
• Focus more on acquisitions than R&D to develop the base in the customer's mind about Bausch Lomb Inc Pressure To Perform values and vision and to avoid prospective risk of sunk cost.
Long Term Plan (1-10 years)
• Obtain organizations with health along with taste element, as the base for the Bausch Lomb Inc Pressure To Perform as a company producing healthy items has actually been constructed under midterm strategy and now the company might move towards taste element too to understand the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to construct brand-new items.
