With the deep analysis of the above options, it is recommended that the company should pick the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would enable the business to not only introduce brand-new and innovative products in the market it would also minimize the high expenditures on R&D under alternative 2 and increase the earnings margins. It would allow the business to increase its share rates as well, as financiers are willing to invest more in companies with considerable R&D costs and boost in the overall worth of the business.
Action and implementation Strategy
Method can be executed effectively by developing certain short term in addition to long term strategies. These strategies might be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Apollo Hospitals Differentiation Through Hospitality must perform various activities to implement its NHW strategy efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to analyze the core selling brands, which create the majority of its earnings.
• Analyze the existing target audience as well as the marketplace sector which is not include in the business's circle.
• Evaluate the current financial data to determine the amount that ought to be invested in the R&D and acquisitions.
• Examine the potential investors and their nature, i.e. do they desire long term benefits (capital gain), or the want early earnings (dividend). It would let the company to know that how much amount should be invested in R&D.
Mid Term Plan (1-5 years)
• Obtain those organizations in which the company has prospective experience to handle. Get most beneficial organizations with a strong dedication to health, to develop the customer's perceptions in the best direction.
• Focus more on acquisitions than R&D to build the base in the consumer's mind about Apollo Hospitals Differentiation Through Hospitality worths and vision and to prevent potential threat of sunk cost.
Long Term Plan (1-10 years)
• Get organizations with health in addition to taste factor, as the base for the Apollo Hospitals Differentiation Through Hospitality as a company producing healthy products has actually been constructed under midterm plan and now the business might move towards taste aspect also to comprehend the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to build brand-new items.
