The internal analysis and external of the company also can be done through SWOT Analysis, summed up in the Display F.
Strengths
• Alphabet Eyes New Frontiers has an experience of about 140 years, enabling business to much better perform, in various scenarios.
• Nestlé's has existence in about 86 countries, making it a worldwide leader in Food and Beverage Market.
• Alphabet Eyes New Frontiers has more than 2000 brands, which increase the circle of its target consumers. These brand names include child foods, family pet food, confectionary products, beverages etc. Famous brands of Alphabet Eyes New Frontiers consist of; Maggi, Kit-Kat, Nescafe, and so on
• Alphabet Eyes New Frontiers has large amount of spending on R&D as compare to its rivals, making the company to introduce more innovative and healthy items. This innovation provides the business a high competitive position in long run.
• After embracing its NHW Strategy, the company has actually done big quantity of mergers and acquisitions which increase the sales growth and enhance market position of Alphabet Eyes New Frontiers.
• Alphabet Eyes New Frontiers is a popular brand name with high customer's loyalty and brand name recall. This brand name commitment of customers increases the possibilities of easy market adoption of numerous new brand names of Alphabet Eyes New Frontiers.
Weaknesses
• Acquisitions of those company, like; Kraft frozen Pizza service can offer an unfavorable signal to Alphabet Eyes New Frontiers clients about their compromise over their core competency of much healthier foods.
• The development I sales as compare to the company's financial investment in NHW Method are rather various. It will take long to alter the perception of people ab out Alphabet Eyes New Frontiers as a business offering healthy and healthy products.
Opportunities
• Presenting more health related products allows the company to capture the market in which customers are rather mindful about health.
• Developing countries like India and China has largest markets worldwide. For this reason broadening the marketplace towards developing nations can enhance the Alphabet Eyes New Frontiers business by increasing sales volume.
• Continue acquisitions and joint ventures increases the market share of the business.
• Increased relationships with schools, hotel chains, restaurants etc. can also increase the number of Alphabet Eyes New Frontiers consumers. Teachers can recommend their trainees to purchase Alphabet Eyes New Frontiers items.
Threats
• Economic instability in countries, which are the potential markets for Alphabet Eyes New Frontiers, can develop numerous issues for Alphabet Eyes New Frontiers.
• Shifting of items from typical to much healthier, causes additional expenses and can cause decline business's profit margins.
• As Alphabet Eyes New Frontiers has an intricate supply chain, for that reason failure of any of the level of supply chain can lead the company to face certain problems.
Exhibit F: SWOT Analysis
