The internal analysis and external of the company likewise can be done through SWOT Analysis, summarized in the Exhibition F.
Strengths
• Air Miles Canada has an experience of about 140 years, making it possible for business to much better perform, in different situations.
• Nestlé's has presence in about 86 countries, making it a worldwide leader in Food and Beverage Industry.
• Air Miles Canada has more than 2000 brand names, which increase the circle of its target customers. These brand names include baby foods, pet food, confectionary products, beverages etc. Famous brand names of Air Miles Canada include; Maggi, Kit-Kat, Nescafe, and so on
• Air Miles Canada has big amount of costs on R&D as compare to its competitors, making the business to release more innovative and healthy products. This development supplies the business a high competitive position in long term.
• After embracing its NHW Technique, the business has done large quantity of mergers and acquisitions which increase the sales growth and enhance market position of Air Miles Canada.
• Air Miles Canada is a widely known brand with high customer's commitment and brand recall. This brand commitment of customers increases the chances of easy market adoption of various new brand names of Air Miles Canada.
Weaknesses
• Acquisitions of those organisation, like; Kraft frozen Pizza company can provide a negative signal to Air Miles Canada clients about their compromise over their core proficiency of much healthier foods.
• The development I sales as compare to the business's financial investment in NHW Method are rather different. It will take long to change the perception of people ab out Air Miles Canada as a business offering healthy and nutritious products.
Opportunities
• Introducing more health associated items allows the business to record the market in which customers are rather mindful about health.
• Developing countries like India and China has biggest markets on the planet. Expanding the market towards developing countries can enhance the Air Miles Canada business by increasing sales volume.
• Continue acquisitions and joint ventures increases the market share of the business.
• Increased relationships with schools, hotel chains, dining establishments and so on can likewise increase the variety of Air Miles Canada customers. Instructors can suggest their students to purchase Air Miles Canada products.
Threats
• Economic instability in nations, which are the prospective markets for Air Miles Canada, can create several concerns for Air Miles Canada.
• Shifting of items from typical to healthier, leads to additional expenses and can lead to decline business's revenue margins.
• As Air Miles Canada has an intricate supply chain, for that reason failure of any of the level of supply chain can lead the company to deal with certain issues.
Exhibit F: SWOT Analysis
