The analysis used to determine the position of company in the market is done by utilizing PESTLE analysis, given in Display A. Air Miles Canada works under the guidelines and policies directed by government and food authority. The company is more focused on its products and services to make sure about the item quality and security.
Political.
The political effect on the business is greatly affected by the federal government laws and regulations. In efforts to make great food, Air Miles Canada is altering the requirements of food and beverage production.
Economic.
Initiation of business where the capital earnings of each individual matters for the increased net sale as this varies country-to-country. The economy of the Air Miles Canada Business in U.S. is growing year by year with variable products launch specifically concentrating on the nutritional food for infants.
Social.
The social environment continues altering with regard to time like the attitude of the customer along with their way of lives. Any product and services of any company can not achieve success till the business is not worried about the living system of the customer. Air Miles Canada is taking measures to fulfill its goals as the world remains in search of healthy and yummy food.
Technological.
In the advancement of business, tactical procedures are somewhat mandatory. Air Miles Canada is one of the leading well-known multinational firm and by time it invests in different departments to take its products to brand-new level. Air Miles Canada is investing more on its R&D to make its products healthier and nutritious supplying customers with health benefits.
Legal.
There is no such impact of legal elements of Air Miles Canada as it is more concerned over its laws and regulations.
Environmental.
Air Miles Canada, in terms of environmental effect is devoted to work in environmentally friendly environment with conservation of the natural resources and energy. As due to the manufacturing of larger number of products there may be a risk if the resources utilized are recyclable or not.
Exhibit A: PESTEL Analysis
