It supplies a variety of items to its consumers including family pet food, drinks, confectionary items, treats, dairy items, and food for infants. Its marketing objectives include becoming the largest manufacturer of dairy items, development in the emerging markets, advance the usage of innovation and development in the natural food market. The risk of new entrants and replacements is high, Air Miles Canada handles to remain among the leading and largest food chains of the world since of its tactical planning and effective use of its Research and Development department.
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