The internal analysis and external of the business also can be done through SWOT Analysis, summed up in the Exhibition F.
Strengths
• Zappos Customer Loyalty Team has an experience of about 140 years, allowing business to better carry out, in various situations.
• Nestlé's has existence in about 86 countries, making it an international leader in Food and Beverage Market.
• Zappos Customer Loyalty Team has more than 2000 brands, which increase the circle of its target consumers. Famous brands of Zappos Customer Loyalty Team include; Maggi, Kit-Kat, Nescafe, etc.
• Zappos Customer Loyalty Team has large big quantity spending on R&D as compare to its competitorsRivals making the company business launch release innovative ingenious nutritious healthyItems
• After embracing its NHW Method, the company has actually done large amount of mergers and acquisitions which increase the sales growth and improve market position of Zappos Customer Loyalty Team.
• Zappos Customer Loyalty Team is a widely known brand with high customer's loyalty and brand recall. This brand commitment of customers increases the opportunities of easy market adoption of various new brand names of Zappos Customer Loyalty Team.
Weaknesses
• Acquisitions of those service, like; Kraft frozen Pizza service can give a negative signal to Zappos Customer Loyalty Team clients about their compromise over their core competency of healthier foods.
• The growth I sales as compare to the company's financial investment in NHW Technique are quite different. It will take long to change the perception of people ab out Zappos Customer Loyalty Team as a company selling healthy and nutritious products.
Opportunities
• Introducing more health related items makes it possible for the business to record the marketplace in which customers are quite conscious about health.
• Developing countries like India and China has biggest markets in the world. Thus expanding the market towards establishing nations can increase the Zappos Customer Loyalty Team service by increasing sales volume.
• Continue acquisitions and joint endeavors increases the marketplace share of the company.
• Increased relationships with schools, hotel chains, dining establishments and so on can also increase the number of Zappos Customer Loyalty Team customers. For instance, instructors can suggest their trainees to acquire Zappos Customer Loyalty Team products.
Threats
• Economic instability in countries, which are the possible markets for Zappos Customer Loyalty Team, can develop a number of problems for Zappos Customer Loyalty Team.
• Shifting of products from regular to healthier, leads to additional expenses and can lead to decrease company's profit margins.
• As Zappos Customer Loyalty Team has a complex supply chain, therefore failure of any of the level of supply chain can lead the business to face certain issues.
Exhibit F: SWOT Analysis
