With the deep analysis of the above alternatives, it is recommended that the company needs to select the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would enable the company to not only present new and innovative products in the market it would likewise minimize the high expenses on R&D under alternative 2 and increase the revenue margins. It would allow the company to increase its share rates also, as financiers are willing to invest more in business with significant R&D spending and increase in the overall worth of the company.
Action and implementation Strategy
Method can be implemented successfully by establishing certain short term along with long term plans. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Yola Managing Multiple Challenges ought to perform different activities to execute its NHW technique efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to analyze the core selling brand names, which generate the majority of its revenue.
• Evaluate the existing target audience as well as the marketplace section which is not include in the business's circle.
• Examine the existing financial data to determine the amount that must be spent on the R&D and acquisitions.
• Examine the prospective financiers and their nature, i.e. do they desire long term benefits (capital gain), or the want early revenues (dividend). It would let the business to know that how much amount ought to be spent on R&D.
Mid Term Plan (1-5 years)
• Obtain those companies in which the business has potential experience to handle. Acquire most beneficial companies with a strong dedication to health, to construct the consumer's understandings in the best instructions.
• Focus more on acquisitions than R&D to develop the base in the customer's mind about Yola Managing Multiple Challenges worths and vision and to prevent possible risk of sunk expense.
Long Term Plan (1-10 years)
• Acquire companies with health as well as taste factor, as the base for the Yola Managing Multiple Challenges as a business producing healthy products has been developed under midterm plan and now the company could move towards taste aspect too to comprehend the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to build brand-new products.
