With the deep analysis of the above alternatives, it is recommended that the business must select the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would enable the company to not only present new and innovative products in the market it would also reduce the high expenditures on R&D under alternative 2 and increase the revenue margins. It would enable the company to increase its share rates too, as investors want to invest more in business with considerable R&D costs and increase in the overall worth of the company.
Action and implementation Strategy
Strategy can be implemented effectively by establishing specific short term in addition to long term strategies. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy Xerox Outsourcing Global Information Technology Resources should perform various activities to implement its NHW strategy efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to analyze the core selling brand names, which produce the majority of its revenue.
• Examine the current target audience as well as the marketplace section which is not include in the company's circle.
• Evaluate the current financial information to determine the quantity that ought to be spent on the R&D and acquisitions.
• Evaluate the prospective financiers and their nature, i.e. do they want long term advantages (capital gain), or the want early revenues (dividend). It would let the company to know that just how much amount must be spent on R&D.
Mid Term Plan (1-5 years)
• Get those companies in which the business has potential experience to handle. Obtain most beneficial companies with a strong dedication to health, to build the consumer's perceptions in the ideal direction.
• Focus more on acquisitions than R&D to construct the base in the consumer's mind about Xerox Outsourcing Global Information Technology Resources worths and vision and to avoid prospective risk of sunk expense.
Long Term Plan (1-10 years)
• Acquire organizations with health along with taste factor, as the base for the Xerox Outsourcing Global Information Technology Resources as a business producing healthy products has actually been developed under midterm plan and now the company might move towards taste element also to grasp the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to construct brand-new items.
