With the deep analysis of the above alternatives, it is suggested that the company ought to choose the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would allow the business to not just introduce new and innovative products in the market it would also reduce the high expenses on R&D under alternative 2 and increase the earnings margins. It would enable the business to increase its share costs also, as investors are willing to invest more in business with significant R&D costs and boost in the overall worth of the business.
Action and implementation Strategy
Strategy can be implemented efficiently by developing certain short term along with long term strategies. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Walmart Love Earth B ought to perform numerous activities to execute its NHW method effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to take a look at the core selling brands, which produce most of its earnings.
• Examine the existing target market along with the marketplace section which is not consist of in the company's circle.
• Evaluate the current financial data to determine the quantity that must be spent on the R&D and acquisitions.
• Examine the possible investors and their nature, i.e. do they want long term benefits (capital gain), or the desire early earnings (dividend). It would let the company to understand that just how much amount must be spent on R&D.
Mid Term Plan (1-5 years)
• Obtain those companies in which the business has prospective experience to deal with. Acquire most beneficial organizations with a strong dedication to health, to build the customer's understandings in the best instructions.
• Focus more on acquisitions than R&D to develop the base in the consumer's mind about Walmart Love Earth B worths and vision and to prevent possible risk of sunk expense.
Long Term Plan (1-10 years)
• Acquire companies with health in addition to taste element, as the base for the Walmart Love Earth B as a company producing healthy items has actually been developed under midterm strategy and now the business could move towards taste factor too to comprehend the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to construct new items.
