The internal analysis and external of the company also can be done through SWOT Analysis, summed up in the Display F.
Strengths
• Wal Mart Stores Inc has an experience of about 140 years, enabling company to better carry out, in different scenarios.
• Nestlé's has existence in about 86 countries, making it a worldwide leader in Food and Beverage Market.
• Wal Mart Stores Inc has more than 2000 brand names, which increase the circle of its target consumers. Famous brands of Wal Mart Stores Inc include; Maggi, Kit-Kat, Nescafe, and so on
• Wal Mart Stores Inc has large big quantity spending costs R&D as compare to its competitors, making the company business launch release innovative and nutritious productsItems
• After adopting its NHW Strategy, the company has done large amount of mergers and acquisitions which increase the sales growth and enhance market position of Wal Mart Stores Inc.
• Wal Mart Stores Inc is a widely known brand with high consumer's loyalty and brand recall. This brand commitment of consumers increases the chances of easy market adoption of various new brands of Wal Mart Stores Inc.
Weaknesses
• Acquisitions of those business, like; Kraft frozen Pizza company can give a negative signal to Wal Mart Stores Inc clients about their compromise over their core competency of much healthier foods.
• The growth I sales as compare to the company's investment in NHW Technique are rather different. It will take long to alter the understanding of people ab out Wal Mart Stores Inc as a company selling healthy and nutritious products.
Opportunities
• Introducing more health related items enables the business to capture the market in which customers are rather conscious about health.
• Developing nations like India and China has largest markets in the world. Broadening the market towards developing nations can increase the Wal Mart Stores Inc organisation by increasing sales volume.
• Continue acquisitions and joint endeavors increases the market share of the company.
• Increased relationships with schools, hotel chains, dining establishments etc. can also increase the number of Wal Mart Stores Inc customers. Teachers can suggest their trainees to buy Wal Mart Stores Inc products.
Threats
• Economic instability in nations, which are the possible markets for Wal Mart Stores Inc, can produce numerous problems for Wal Mart Stores Inc.
• Shifting of items from regular to much healthier, leads to additional costs and can cause decline business's profit margins.
• As Wal Mart Stores Inc has a complex supply chain, therefore failure of any of the level of supply chain can lead the business to deal with particular problems.
Exhibit F: SWOT Analysis
