With the deep analysis of the above alternatives, it is advised that the company must select the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would enable the business to not only introduce new and innovative items in the market it would likewise minimize the high expenses on R&D under alternative 2 and increase the revenue margins. It would enable the company to increase its share rates also, as financiers want to invest more in business with significant R&D costs and increase in the overall worth of the business.
Action and implementation Strategy
Technique can be carried out effectively by developing particular short-term along with long term strategies. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy Wal Mart Stores Inc need to carry out different activities to execute its NHW method efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to analyze the core selling brands, which produce most of its profits.
• Evaluate the present target audience along with the marketplace section which is not include in the company's circle.
• Examine the existing financial data to determine the amount that should be invested in the R&D and acquisitions.
• Evaluate the possible investors and their nature, i.e. do they want long term benefits (capital gain), or the want early profits (dividend). It would let the business to understand that how much amount must be invested in R&D.
Mid Term Plan (1-5 years)
• Obtain those organizations in which the business has prospective experience to handle. Obtain most beneficial organizations with a strong dedication to health, to construct the customer's understandings in the best direction.
• Focus more on acquisitions than R&D to build the base in the customer's mind about Wal Mart Stores Inc values and vision and to avoid prospective danger of sunk cost.
Long Term Plan (1-10 years)
• Obtain companies with health along with taste element, as the base for the Wal Mart Stores Inc as a company producing healthy products has actually been constructed under midterm strategy and now the company might move towards taste aspect as well to understand the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to construct new items.
