It offers a variety of products to its consumers including pet food, beverages, confectionary items, snacks, dairy products, and food for babies. Its marketing goals include becoming the largest manufacturer of dairy items, development in the emerging markets, advance the usage of innovation and growth in the natural food market. The danger of new entrants and substitutes is high, Wal Mart Stores Inc manages to remain among the top and largest food chains of the world due to the fact that of its tactical planning and efficient usage of its Research and Development department.
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