With the deep analysis of the above alternatives, it is suggested that the company should select the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would allow the business to not only present brand-new and innovative products in the market it would also decrease the high expenses on R&D under alternative 2 and increase the revenue margins. It would make it possible for the business to increase its share costs also, as financiers want to invest more in companies with significant R&D spending and increase in the total worth of the company.
Action and implementation Strategy
Method can be executed efficiently by establishing certain short-term as well as long term plans. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Truearth Healthy Foods Market Research For A New Product Introduction Brief Case need to carry out different activities to implement its NHW strategy efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to analyze the core selling brand names, which generate most of its income.
• Examine the current target market along with the market segment which is not consist of in the business's circle.
• Examine the present financial information to determine the quantity that should be invested in the R&D and acquisitions.
• Evaluate the possible financiers and their nature, i.e. do they desire long term benefits (capital gain), or the desire early earnings (dividend). It would let the company to know that how much amount ought to be invested in R&D.
Mid Term Plan (1-5 years)
• Obtain those companies in which the business has potential experience to deal with. Get most favorable organizations with a strong commitment to health, to develop the client's understandings in the ideal instructions.
• Focus more on acquisitions than R&D to develop the base in the customer's mind about Truearth Healthy Foods Market Research For A New Product Introduction Brief Case values and vision and to avoid prospective danger of sunk cost.
Long Term Plan (1-10 years)
• Obtain companies with health along with taste aspect, as the base for the Truearth Healthy Foods Market Research For A New Product Introduction Brief Case as a business producing healthy products has actually been developed under midterm strategy and now the business might move towards taste element also to comprehend the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to build brand-new items.
