The Jia Wu Expansion Case Executive Summary

This report evaluates the business operations of The Jia Wu Expansion Company. It is currently among the greatest food-chains worldwide. Its company operations and items depict its vision of contributing its part to the development of a healthy world. It offers a variety of items to its consumers consisting of family pet food, drinks, confectionary items, snacks, dairy items, and food for infants. Using different strategies, it satisfies the requirements of its different market sections. The food market is likewise anticipated to broaden in the coming years as the population of the world is expected to increase by one-third. This develops numerous chances for The Jia Wu Expansion to more expand its organisation. Other than this, using technology is likewise increasing in food processing market which even more develop opportunities for The Jia Wu Expansion. Beverages contribute the greatest to the total profits of the business, following which, are the dairy items. The Jia Wu Expansion has a competitive advantage over its client in the department of research study and advancement, as it is investing one of the most in this department in the food market. Its product packaging likewise gives it an edge over its clients. Its marketing objectives include becoming the largest maker of dairy products, advancement in the emerging markets, advance making use of innovation and development in the organic food market. The company prepares to expand awareness among its clients and increase its client base from thirty-one percent to half. The risk of new entrants and alternatives is high, The Jia Wu Expansion handles to remain amongst the top and biggest food chains of the world since of its strategic preparation and efficient usage of its Research and Advancement department.