With the deep analysis of the above options, it is suggested that the business must select the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would make it possible for the company to not only introduce new and ingenious products in the market it would likewise minimize the high expenditures on R&D under alternative 2 and increase the profit margins. It would enable the company to increase its share costs also, as financiers want to invest more in companies with significant R&D costs and boost in the overall worth of the company.
Action and implementation Strategy
Strategy can be carried out effectively by developing certain short-term in addition to long term plans. These strategies could be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy The Charles Schwab Corporation In 2007 Fixing And Redefining The Core Business need to perform numerous activities to execute its NHW technique effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to take a look at the core selling brand names, which generate the majority of its profits.
• Evaluate the existing target market as well as the market section which is not include in the business's circle.
• Evaluate the present financial information to determine the amount that should be invested in the R&D and acquisitions.
• Examine the possible investors and their nature, i.e. do they want long term benefits (capital gain), or the want early revenues (dividend). It would let the company to understand that just how much amount needs to be spent on R&D.
Mid Term Plan (1-5 years)
• Obtain those companies in which the company has prospective experience to handle. Get most beneficial organizations with a strong dedication to health, to develop the customer's perceptions in the right instructions.
• Focus more on acquisitions than R&D to build the base in the consumer's mind about The Charles Schwab Corporation In 2007 Fixing And Redefining The Core Business values and vision and to avoid prospective threat of sunk cost.
Long Term Plan (1-10 years)
• Get companies with health as well as taste factor, as the base for the The Charles Schwab Corporation In 2007 Fixing And Redefining The Core Business as a business producing healthy products has been developed under midterm strategy and now the company could move towards taste element also to grasp the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to develop brand-new products.
