The internal analysis and external of the company also can be done through SWOT Analysis, summarized in the Display F.
Strengths
• Symed Development Inc has an experience of about 140 years, allowing business to better carry out, in various circumstances.
• Nestlé's has presence in about 86 countries, making it a global leader in Food and Drink Industry.
• Symed Development Inc has more than 2000 brand names, which increase the circle of its target customers. Famous brand names of Symed Development Inc include; Maggi, Kit-Kat, Nescafe, etc.
• Symed Development Inc has large amount quantity spending costs R&D as compare to its competitors, making the company business launch introduce innovative ingenious nutritious healthy.
• After embracing its NHW Strategy, the company has done big amount of mergers and acquisitions which increase the sales growth and improve market position of Symed Development Inc.
• Symed Development Inc is a widely known brand name with high consumer's loyalty and brand name recall. This brand commitment of consumers increases the chances of easy market adoption of various brand-new brand names of Symed Development Inc.
Weaknesses
• Acquisitions of those service, like; Kraft frozen Pizza company can offer an unfavorable signal to Symed Development Inc clients about their compromise over their core competency of healthier foods.
• The development I sales as compare to the company's financial investment in NHW Strategy are quite different. It will take long to change the perception of individuals ab out Symed Development Inc as a company selling healthy and nutritious products.
Opportunities
• Introducing more health related products makes it possible for the company to catch the marketplace in which consumers are rather conscious about health.
• Developing countries like India and China has largest markets worldwide. Broadening the market towards developing nations can boost the Symed Development Inc service by increasing sales volume.
• Continue acquisitions and joint endeavors increases the market share of the business.
• Increased relationships with schools, hotel chains, restaurants etc. can also increase the number of Symed Development Inc customers. Instructors can recommend their students to acquire Symed Development Inc products.
Threats
• Financial instability in nations, which are the prospective markets for Symed Development Inc, can produce numerous issues for Symed Development Inc.
• Shifting of items from regular to much healthier, leads to extra expenses and can lead to decline company's revenue margins.
• As Symed Development Inc has an intricate supply chain, therefore failure of any of the level of supply chain can lead the company to deal with specific problems.
Exhibit F: SWOT Analysis
