The internal analysis and external of the business also can be done through SWOT Analysis, summed up in the Display F.
Strengths
• Supercompra Sourcing From Small Andean Farmers has an experience of about 140 years, allowing company to better perform, in various situations.
• Nestlé's has presence in about 86 countries, making it an international leader in Food and Drink Industry.
• Supercompra Sourcing From Small Andean Farmers has more than 2000 brands, which increase the circle of its target consumers. Famous brands of Supercompra Sourcing From Small Andean Farmers consist of; Maggi, Kit-Kat, Nescafe, etc.
• Supercompra Sourcing From Small Andean Farmers has large amount of spending on R&D as compare to its competitorsRivals making the company business launch introduce innovative ingenious nutritious healthy.
• After embracing its NHW Technique, the company has done big amount of mergers and acquisitions which increase the sales development and improve market position of Supercompra Sourcing From Small Andean Farmers.
• Supercompra Sourcing From Small Andean Farmers is a well-known brand with high consumer's loyalty and brand recall. This brand loyalty of customers increases the possibilities of easy market adoption of different new brands of Supercompra Sourcing From Small Andean Farmers.
Weaknesses
• Acquisitions of those company, like; Kraft frozen Pizza company can give an unfavorable signal to Supercompra Sourcing From Small Andean Farmers customers about their compromise over their core competency of much healthier foods.
• The growth I sales as compare to the company's financial investment in NHW Technique are rather various. It will take long to alter the understanding of individuals ab out Supercompra Sourcing From Small Andean Farmers as a company selling healthy and nutritious items.
Opportunities
• Introducing more health associated items makes it possible for the company to capture the marketplace in which consumers are quite conscious about health.
• Developing countries like India and China has biggest markets worldwide. Expanding the market towards establishing countries can enhance the Supercompra Sourcing From Small Andean Farmers business by increasing sales volume.
• Continue acquisitions and joint ventures increases the market share of the company.
• Increased relationships with schools, hotel chains, restaurants etc. can also increase the number of Supercompra Sourcing From Small Andean Farmers consumers. For example, instructors can advise their students to acquire Supercompra Sourcing From Small Andean Farmers products.
Threats
• Financial instability in nations, which are the potential markets for Supercompra Sourcing From Small Andean Farmers, can develop numerous issues for Supercompra Sourcing From Small Andean Farmers.
• Shifting of products from typical to healthier, causes extra costs and can cause decline business's earnings margins.
• As Supercompra Sourcing From Small Andean Farmers has a complex supply chain, therefore failure of any of the level of supply chain can lead the business to face particular issues.
Exhibit F: SWOT Analysis
