With the deep analysis of the above alternatives, it is suggested that the company ought to pick the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would allow the company to not just introduce new and innovative products in the market it would likewise reduce the high expenditures on R&D under alternative 2 and increase the earnings margins. It would enable the business to increase its share prices as well, as investors want to invest more in business with significant R&D costs and boost in the total worth of the company.
Action and implementation Strategy
Technique can be carried out effectively by developing certain short-term along with long term strategies. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short-term plan Supercompra Sourcing From Small Andean Farmers must perform various activities to implement its NHW strategy efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to analyze the core selling brand names, which produce most of its earnings.
• Examine the present target audience as well as the marketplace sector which is not consist of in the business's circle.
• Examine the existing financial data to measure the quantity that should be spent on the R&D and acquisitions.
• Evaluate the prospective investors and their nature, i.e. do they want long term advantages (capital gain), or the want early profits (dividend). It would let the business to know that just how much quantity ought to be spent on R&D.
Mid Term Plan (1-5 years)
• Obtain those organizations in which the company has possible experience to deal with. Acquire most favorable companies with a strong dedication to health, to build the client's perceptions in the best instructions.
• Focus more on acquisitions than R&D to construct the base in the consumer's mind about Supercompra Sourcing From Small Andean Farmers worths and vision and to prevent prospective danger of sunk cost.
Long Term Plan (1-10 years)
• Acquire organizations with health in addition to taste factor, as the base for the Supercompra Sourcing From Small Andean Farmers as a company producing healthy items has been constructed under midterm plan and now the company could move towards taste element as well to understand the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to develop brand-new products.
