With the deep analysis of the above alternatives, it is recommended that the business needs to select the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would make it possible for the company to not only present brand-new and innovative items in the market it would likewise decrease the high expenditures on R&D under alternative 2 and increase the revenue margins. It would enable the company to increase its share prices as well, as investors want to invest more in companies with substantial R&D costs and increase in the overall worth of the business.
Action and implementation Strategy
Technique can be executed effectively by developing certain short-term as well as long term strategies. These strategies might be as follows;
Short Term Plan (0-1 year)
• Under the short term strategy Starbucks And Conservation International should perform various activities to execute its NHW method efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to take a look at the core selling brands, which create most of its revenue.
• Examine the present target audience in addition to the marketplace segment which is not consist of in the company's circle.
• Examine the present financial data to determine the amount that must be invested in the R&D and acquisitions.
• Examine the possible financiers and their nature, i.e. do they desire long term benefits (capital gain), or the desire early revenues (dividend). It would let the business to know that just how much amount ought to be spent on R&D.
Mid Term Plan (1-5 years)
• Acquire those organizations in which the business has potential experience to deal with. Acquire most beneficial organizations with a strong commitment to health, to build the consumer's perceptions in the right direction.
• Focus more on acquisitions than R&D to construct the base in the consumer's mind about Starbucks And Conservation International values and vision and to avoid prospective danger of sunk expense.
Long Term Plan (1-10 years)
• Acquire organizations with health along with taste aspect, as the base for the Starbucks And Conservation International as a company producing healthy products has actually been developed under midterm plan and now the business might move towards taste factor also to understand the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to construct new items.
