With the deep analysis of the above alternatives, it is advised that the business needs to pick the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would allow the company to not just introduce brand-new and ingenious items in the market it would also lower the high expenditures on R&D under alternative 2 and increase the revenue margins. It would enable the company to increase its share prices too, as investors are willing to invest more in companies with considerable R&D spending and boost in the total worth of the company.
Action and implementation Strategy
Strategy can be executed efficiently by developing particular short-term in addition to long term plans. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy Solagen Process Improvement In The Manufacture Of Gelatin At Kodak need to perform different activities to implement its NHW method efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to examine the core selling brands, which create most of its revenue.
• Evaluate the present target market as well as the market sector which is not consist of in the company's circle.
• Examine the current financial information to measure the amount that ought to be spent on the R&D and acquisitions.
• Evaluate the prospective investors and their nature, i.e. do they want long term benefits (capital gain), or the desire early profits (dividend). It would let the company to know that just how much amount ought to be spent on R&D.
Mid Term Plan (1-5 years)
• Obtain those organizations in which the company has potential experience to handle. Acquire most beneficial companies with a strong dedication to health, to build the client's perceptions in the best instructions.
• Focus more on acquisitions than R&D to develop the base in the customer's mind about Solagen Process Improvement In The Manufacture Of Gelatin At Kodak worths and vision and to avoid possible risk of sunk cost.
Long Term Plan (1-10 years)
• Acquire companies with health as well as taste factor, as the base for the Solagen Process Improvement In The Manufacture Of Gelatin At Kodak as a company producing healthy items has actually been built under midterm strategy and now the company might move towards taste aspect as well to grasp the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to develop new items.
