The internal analysis and external of the company likewise can be done through SWOT Analysis, summarized in the Display F.
Strengths
• Sm Entertainment has an experience of about 140 years, enabling business to better carry out, in various situations.
• Nestlé's has presence in about 86 countries, making it an international leader in Food and Beverage Industry.
• Sm Entertainment has more than 2000 brands, which increase the circle of its target consumers. Famous brand names of Sm Entertainment consist of; Maggi, Kit-Kat, Nescafe, etc.
• Sm Entertainment has large amount of spending costs R&D as compare to its competitors, making the company to launch release innovative ingenious nutritious productsItems
• After adopting its NHW Strategy, the company has done large amount of mergers and acquisitions which increase the sales development and improve market position of Sm Entertainment.
• Sm Entertainment is a widely known brand name with high customer's loyalty and brand recall. This brand name loyalty of consumers increases the possibilities of simple market adoption of various brand-new brand names of Sm Entertainment.
Weaknesses
• Acquisitions of those company, like; Kraft frozen Pizza service can give an unfavorable signal to Sm Entertainment consumers about their compromise over their core proficiency of much healthier foods.
• The growth I sales as compare to the company's investment in NHW Technique are rather different. It will take long to alter the understanding of individuals ab out Sm Entertainment as a business selling healthy and healthy items.
Opportunities
• Presenting more health related items enables the business to capture the marketplace in which consumers are quite mindful about health.
• Developing countries like India and China has biggest markets in the world. Expanding the market towards establishing nations can improve the Sm Entertainment service by increasing sales volume.
• Continue acquisitions and joint endeavors increases the market share of the company.
• Increased relationships with schools, hotel chains, restaurants etc. can likewise increase the number of Sm Entertainment customers. Teachers can recommend their trainees to purchase Sm Entertainment items.
Threats
• Financial instability in nations, which are the potential markets for Sm Entertainment, can produce several problems for Sm Entertainment.
• Shifting of products from typical to healthier, results in additional costs and can lead to decline company's earnings margins.
• As Sm Entertainment has a complicated supply chain, for that reason failure of any of the level of supply chain can lead the company to face specific issues.
Exhibit F: SWOT Analysis
