The VRIO analysis of Serena And Lily Company is a broad variety analysis offering the company with a chance to obtain a viable competitive benefit against its competitors in the food and drink industry, summarized in Exhibition I.
Valuable
The resources utilized by the Serena And Lily business are valuable for the business or not. Such as the resources like financing, human resources, management of operations and professionals in marketing. This are some of the crucial important elements of for the identification of competitive advantage.
Rare
The valuable resources made use of by Serena And Lily are even rare or pricey. If these resources are frequently discovered that it would be simpler for the rivals and the brand-new rivals in the industry to easily relocate competition.
Imitation
The imitation procedure is expensive for the rivals of Serena And Lily Business. It can be done just in two various methods i.e. item duplication which is produced and produced by Serena And Lily Company and introducing of the replacement of the items with changing cost. This increases the threat of disruption to the current structure of the industry.
Organization
This component of VRIO analysis handle the compatibility of the company to position in the market making productive use of its important resources which are hard to mimic. Frequently, the development of management is totally depending on the company's execution method and group. Thus, this polishes the skills of the company by time based upon the decisions made by company for the development of its tactical capitals.
Exhibit I: VRIO Analysis
