The internal analysis and external of the business also can be done through SWOT Analysis, summarized in the Exhibit F.
Strengths
• Serena And Lily has an experience of about 140 years, allowing business to much better carry out, in various scenarios.
• Nestlé's has existence in about 86 countries, making it a global leader in Food and Drink Market.
• Serena And Lily has more than 2000 brand names, which increase the circle of its target consumers. These brand names consist of child foods, family pet food, confectionary products, drinks etc. Famous brand names of Serena And Lily consist of; Maggi, Kit-Kat, Nescafe, and so on
• Serena And Lily has big amount of spending on R&D as compare to its rivals, making the company to launch more ingenious and nutritious items. This development offers the company a high competitive position in long term.
• After adopting its NHW Strategy, the business has actually done large amount of mergers and acquisitions which increase the sales growth and enhance market position of Serena And Lily.
• Serena And Lily is a popular brand name with high customer's loyalty and brand recall. This brand loyalty of customers increases the chances of easy market adoption of different new brands of Serena And Lily.
Weaknesses
• Acquisitions of those organisation, like; Kraft frozen Pizza business can provide an unfavorable signal to Serena And Lily customers about their compromise over their core proficiency of much healthier foods.
• The development I sales as compare to the business's financial investment in NHW Method are quite various. It will take long to change the perception of people ab out Serena And Lily as a company offering healthy and nutritious items.
Opportunities
• Introducing more health related items enables the business to catch the market in which consumers are quite mindful about health.
• Developing countries like India and China has largest markets worldwide. Broadening the market towards developing nations can boost the Serena And Lily company by increasing sales volume.
• Continue acquisitions and joint ventures increases the marketplace share of the company.
• Increased relationships with schools, hotel chains, restaurants and so on can also increase the variety of Serena And Lily customers. Teachers can advise their trainees to acquire Serena And Lily products.
Threats
• Financial instability in countries, which are the potential markets for Serena And Lily, can create numerous concerns for Serena And Lily.
• Shifting of products from regular to healthier, results in additional costs and can lead to decrease business's earnings margins.
• As Serena And Lily has a complex supply chain, for that reason failure of any of the level of supply chain can lead the company to face specific problems.
Exhibit F: SWOT Analysis
