The analysis used to determine the position of business in the market is done by using PESTLE analysis, given up Exhibit A. Serena And Lily works under the rules and policies directed by federal government and food authority. The company is more focused on its services and products to ensure about the item quality and security. This analysis will help in comprehending environment of external market in the global food and drink industries. (Parera, 2017).
Political.
The political impact on the company is greatly influenced by the government laws and policies. In efforts to manufacture excellent food, Serena And Lily is altering the requirements of food and drink production.
Economic.
Initiation of the business where the capital income of each individual matters for the increased net sale as this differs country-to-country. The economy of the Serena And Lily Company in U.S. is growing year by year with variable products launch especially focusing on the dietary food for infants.
Social.
The social environment keeps altering with regard to time like the mindset of the customer in addition to their way of lives. Any product and services of any business can not be successful until the business is not worried about the living system of the customer. Serena And Lily is taking measures to meet its goals as the world is in search of healthy and yummy food.
Technological.
In the development of organisation, strategic measures are somewhat necessary. Serena And Lily is among the top well-known international company and by time it purchases different departments to take its products to brand-new level. Serena And Lily is investing more on its R&D to make its items healthier and healthy providing consumers with health advantages.
Legal.
There is no such impact of legal factors of Serena And Lily as it is more worried over its laws and policies.
Environmental.
Serena And Lily, in terms of ecological impact is dedicated to work in environmentally friendly environment with conservation of the natural deposits and energy. As due to the production of bigger number of items there might be a risk if the resources used are recyclable or not.
Exhibit A: PESTEL Analysis
