Serena And Lily Case Executive Summary

This report examines business operations of Serena And Lily Company. It is presently one of the most significant food-chains worldwide. Its business operations and products illustrate its vision of contributing its part to the development of a healthy world. It provides a variety of items to its customers including family pet food, drinks, confectionary items, snacks, dairy items, and food for babies. Utilizing different methods, it pleases the needs of its various market sectors. The food industry is likewise anticipated to expand in the coming years as the population of the world is anticipated to increase by one-third. This produces many chances for Serena And Lily to further broaden its business. Besides this, the use of innovation is likewise increasing in food processing market which further develop chances for Serena And Lily. Drinks contribute the greatest to the overall income of the business, following which, are the dairy items. Serena And Lily has a competitive benefit over its consumer in the department of research study and development, as it is spending the most in this department in the food market. Its packaging also provides it an edge over its customers. Its marketing goals include ending up being the biggest producer of dairy items, development in the emerging markets, advance making use of innovation and growth in the natural food market. The business plans to expand awareness amongst its customers and increase its customer base from thirty-one percent to half. The threat of new entrants and substitutes is high, Serena And Lily manages to stay amongst the leading and biggest food chains of the world since of its strategic preparation and efficient usage of its Research study and Advancement department.