The internal analysis and external of the company likewise can be done through SWOT Analysis, summarized in the Exhibition F.
Strengths
• Scharffen Berger Chocolate Maker has an experience of about 140 years, making it possible for business to much better carry out, in different scenarios.
• Nestlé's has presence in about 86 countries, making it a worldwide leader in Food and Beverage Market.
• Scharffen Berger Chocolate Maker has more than 2000 brand names, which increase the circle of its target consumers. These brand names consist of infant foods, family pet food, confectionary products, beverages and so on. Famous brand names of Scharffen Berger Chocolate Maker include; Maggi, Kit-Kat, Nescafe, and so on
• Scharffen Berger Chocolate Maker has big quantity of costs on R&D as compare to its rivals, making the company to introduce more innovative and nutritious items. This innovation supplies the company a high competitive position in long run.
• After embracing its NHW Method, the company has actually done big quantity of mergers and acquisitions which increase the sales growth and improve market position of Scharffen Berger Chocolate Maker.
• Scharffen Berger Chocolate Maker is a widely known brand name with high customer's loyalty and brand recall. This brand name loyalty of customers increases the possibilities of easy market adoption of different new brand names of Scharffen Berger Chocolate Maker.
Weaknesses
• Acquisitions of those organisation, like; Kraft frozen Pizza service can give a negative signal to Scharffen Berger Chocolate Maker customers about their compromise over their core proficiency of much healthier foods.
• The growth I sales as compare to the company's financial investment in NHW Method are rather various. It will take long to change the understanding of people ab out Scharffen Berger Chocolate Maker as a business selling healthy and healthy products.
Opportunities
• Presenting more health associated items enables the business to record the marketplace in which customers are quite conscious about health.
• Developing countries like India and China has largest markets on the planet. Hence broadening the market towards developing countries can increase the Scharffen Berger Chocolate Maker company by increasing sales volume.
• Continue acquisitions and joint ventures increases the market share of the company.
• Increased relationships with schools, hotel chains, restaurants and so on can likewise increase the variety of Scharffen Berger Chocolate Maker customers. Teachers can suggest their trainees to purchase Scharffen Berger Chocolate Maker products.
Threats
• Financial instability in countries, which are the potential markets for Scharffen Berger Chocolate Maker, can develop numerous issues for Scharffen Berger Chocolate Maker.
• Shifting of items from regular to healthier, results in extra costs and can cause decline business's profit margins.
• As Scharffen Berger Chocolate Maker has an intricate supply chain, therefore failure of any of the level of supply chain can lead the company to face certain problems.
Exhibit F: SWOT Analysis
