With the deep analysis of the above alternatives, it is suggested that the company should choose the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would make it possible for the company to not only present brand-new and ingenious products in the market it would likewise reduce the high expenditures on R&D under alternative 2 and increase the earnings margins. It would make it possible for the business to increase its share prices too, as investors want to invest more in companies with substantial R&D spending and boost in the total worth of the business.
Action and implementation Strategy
Technique can be executed effectively by establishing certain short-term along with long term strategies. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short-term plan Safety In Numbers Reducing Road Risk With Danidas Multi Sector Partnership ought to perform different activities to execute its NHW strategy efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to analyze the core selling brand names, which produce most of its revenue.
• Examine the present target market as well as the market sector which is not include in the business's circle.
• Evaluate the present financial data to measure the amount that ought to be spent on the R&D and acquisitions.
• Examine the possible financiers and their nature, i.e. do they desire long term benefits (capital gain), or the want early profits (dividend). It would let the business to know that just how much quantity needs to be invested in R&D.
Mid Term Plan (1-5 years)
• Obtain those companies in which the company has potential experience to handle. Acquire most beneficial companies with a strong dedication to health, to construct the customer's understandings in the ideal direction.
• Focus more on acquisitions than R&D to develop the base in the consumer's mind about Safety In Numbers Reducing Road Risk With Danidas Multi Sector Partnership values and vision and to avoid possible danger of sunk expense.
Long Term Plan (1-10 years)
• Get companies with health along with taste element, as the base for the Safety In Numbers Reducing Road Risk With Danidas Multi Sector Partnership as a business producing healthy products has actually been constructed under midterm plan and now the business could move towards taste element too to comprehend the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to construct new products.
