With the deep analysis of the above options, it is recommended that the company must choose the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would make it possible for the business to not only present new and innovative products in the market it would likewise reduce the high expenditures on R&D under alternative 2 and increase the earnings margins. It would enable the company to increase its share rates too, as investors are willing to invest more in companies with significant R&D costs and boost in the total worth of the business.
Action and implementation Strategy
Strategy can be implemented efficiently by establishing certain short term in addition to long term strategies. These strategies might be as follows;
Short Term Plan (0-1 year)
• Under the short-term plan S T Dupont The Renaissance Of A French Luxury Brand Building A Strong Brand Across All Touchpoints For Sustainable Growth need to carry out numerous activities to execute its NHW strategy efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to take a look at the core selling brands, which generate most of its income.
• Analyze the current target audience in addition to the marketplace segment which is not consist of in the business's circle.
• Analyze the existing financial information to determine the quantity that ought to be spent on the R&D and acquisitions.
• Examine the possible investors and their nature, i.e. do they want long term advantages (capital gain), or the want early earnings (dividend). It would let the company to understand that how much quantity needs to be spent on R&D.
Mid Term Plan (1-5 years)
• Get those companies in which the company has possible experience to handle. Obtain most beneficial organizations with a strong commitment to health, to construct the consumer's perceptions in the right direction.
• Focus more on acquisitions than R&D to build the base in the consumer's mind about S T Dupont The Renaissance Of A French Luxury Brand Building A Strong Brand Across All Touchpoints For Sustainable Growth worths and vision and to avoid prospective threat of sunk expense.
Long Term Plan (1-10 years)
• Acquire companies with health as well as taste element, as the base for the S T Dupont The Renaissance Of A French Luxury Brand Building A Strong Brand Across All Touchpoints For Sustainable Growth as a company producing healthy products has actually been developed under midterm strategy and now the company might move towards taste element as well to grasp the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to develop brand-new items.
