With the deep analysis of the above options, it is advised that the business must select the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would allow the business to not only introduce brand-new and innovative products in the market it would also reduce the high expenses on R&D under alternative 2 and increase the revenue margins. It would make it possible for the company to increase its share prices also, as financiers want to invest more in companies with considerable R&D spending and boost in the total worth of the business.
Action and implementation Strategy
Strategy can be carried out effectively by developing specific short-term along with long term strategies. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short-term plan Role Of Personal Relationships In Inter Firm Alliances Benefits Dysfunctions And Some Suggestions must carry out different activities to implement its NHW strategy effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to examine the core selling brand names, which create the majority of its profits.
• Evaluate the present target market as well as the marketplace section which is not consist of in the business's circle.
• Examine the current financial data to determine the quantity that must be invested in the R&D and acquisitions.
• Evaluate the potential financiers and their nature, i.e. do they want long term advantages (capital gain), or the want early revenues (dividend). It would let the business to understand that how much quantity must be invested in R&D.
Mid Term Plan (1-5 years)
• Get those companies in which the business has possible experience to handle. Acquire most beneficial organizations with a strong dedication to health, to develop the client's perceptions in the ideal direction.
• Focus more on acquisitions than R&D to develop the base in the customer's mind about Role Of Personal Relationships In Inter Firm Alliances Benefits Dysfunctions And Some Suggestions worths and vision and to avoid possible risk of sunk expense.
Long Term Plan (1-10 years)
• Get organizations with health along with taste factor, as the base for the Role Of Personal Relationships In Inter Firm Alliances Benefits Dysfunctions And Some Suggestions as a business producing healthy products has actually been developed under midterm strategy and now the company could move towards taste element as well to grasp the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to develop new items.
