The VRIO analysis of Rogers Communications Inc Company is a broad variety analysis offering the organization with a possibility to obtain a practical competitive benefit versus its rivals in the food and beverage industry, summarized in Display I.
Valuable
The resources utilized by the Rogers Communications Inc business are valuable for the company or not. Such as the resources like finance, personnels, management of operations and experts in marketing. This are some of the key valuable factors of for the recognition of competitive advantage.
Rare
The valuable resources used by Rogers Communications Inc are even unusual or expensive. If these resources are frequently found that it would be easier for the rivals and the brand-new competitors in the industry to effortlessly relocate competitors.
Imitation
The imitation process is expensive for the competitors of Rogers Communications Inc Company. However, it can be done only in two different techniques i.e. item duplication which is produced and manufactured by Rogers Communications Inc Company and launching of the substitute of the items with switching cost. This increases the risk of disturbance to the current structure of the industry.
Organization
This part of VRIO analysis handle the compatibility of the company to position in the market making efficient use of its important resources which are hard to imitate. Often, the advancement of management is totally dependent on the firm's execution strategy and group. Therefore, this polishes the skills of the company by time based on the decisions made by company for the development of its tactical capitals.
Exhibit I: VRIO Analysis
