The internal analysis and external of the business also can be done through SWOT Analysis, summarized in the Exhibit F.
Strengths
• Rogers Communications Inc has an experience of about 140 years, allowing company to better carry out, in various circumstances.
• Nestlé's has existence in about 86 countries, making it a worldwide leader in Food and Drink Market.
• Rogers Communications Inc has more than 2000 brands, which increase the circle of its target consumers. Famous brand names of Rogers Communications Inc include; Maggi, Kit-Kat, Nescafe, etc.
• Rogers Communications Inc has large big quantity spending on R&D as compare to its competitorsRivals making the company business launch introduce innovative and nutritious productsItems
• After embracing its NHW Method, the company has actually done big quantity of mergers and acquisitions which increase the sales development and enhance market position of Rogers Communications Inc.
• Rogers Communications Inc is a widely known brand with high customer's loyalty and brand name recall. This brand loyalty of customers increases the possibilities of simple market adoption of various brand-new brand names of Rogers Communications Inc.
Weaknesses
• Acquisitions of those business, like; Kraft frozen Pizza business can offer a negative signal to Rogers Communications Inc customers about their compromise over their core proficiency of much healthier foods.
• The growth I sales as compare to the business's financial investment in NHW Method are rather different. It will take long to alter the understanding of people ab out Rogers Communications Inc as a business offering healthy and nutritious items.
Opportunities
• Presenting more health associated items makes it possible for the business to capture the market in which consumers are quite conscious about health.
• Developing countries like India and China has biggest markets worldwide. Thus expanding the marketplace towards establishing countries can boost the Rogers Communications Inc company by increasing sales volume.
• Continue acquisitions and joint endeavors increases the marketplace share of the company.
• Increased relationships with schools, hotel chains, dining establishments and so on can also increase the number of Rogers Communications Inc customers. Teachers can recommend their trainees to acquire Rogers Communications Inc items.
Threats
• Economic instability in nations, which are the potential markets for Rogers Communications Inc, can produce several issues for Rogers Communications Inc.
• Shifting of products from typical to healthier, results in extra costs and can result in decline business's revenue margins.
• As Rogers Communications Inc has an intricate supply chain, for that reason failure of any of the level of supply chain can lead the company to face certain issues.
Exhibit F: SWOT Analysis
