With the deep analysis of the above options, it is suggested that the company must choose the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would make it possible for the company to not just present brand-new and innovative products in the market it would likewise decrease the high expenses on R&D under alternative 2 and increase the earnings margins. It would enable the business to increase its share prices as well, as investors want to invest more in companies with substantial R&D costs and boost in the overall worth of the business.
Action and implementation Strategy
Strategy can be implemented efficiently by developing certain short-term in addition to long term strategies. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Rogers Communications Inc need to perform various activities to execute its NHW method efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to analyze the core selling brand names, which create the majority of its profits.
• Analyze the present target market in addition to the market section which is not include in the business's circle.
• Evaluate the current financial data to determine the quantity that must be invested in the R&D and acquisitions.
• Evaluate the prospective investors and their nature, i.e. do they desire long term benefits (capital gain), or the desire early earnings (dividend). It would let the company to understand that just how much quantity needs to be invested in R&D.
Mid Term Plan (1-5 years)
• Acquire those organizations in which the company has possible experience to handle. Acquire most favorable companies with a strong commitment to health, to build the customer's understandings in the best direction.
• Focus more on acquisitions than R&D to construct the base in the consumer's mind about Rogers Communications Inc worths and vision and to avoid potential threat of sunk cost.
Long Term Plan (1-10 years)
• Obtain organizations with health along with taste element, as the base for the Rogers Communications Inc as a business producing healthy products has been built under midterm plan and now the company could move towards taste element too to comprehend the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to build new items.
