It supplies a range of products to its customers consisting of animal food, beverages, confectionary items, snacks, dairy products, and food for babies. Its marketing goals consist of ending up being the largest manufacturer of dairy products, advancement in the emerging markets, advance the usage of technology and development in the natural food market. The hazard of new entrants and replacements is high, Rogers Communications Inc manages to remain amongst the top and largest food chains of the world due to the fact that of its strategic planning and efficient use of its Research and Advancement department.
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