The internal analysis and external of the business also can be done through SWOT Analysis, summarized in the Exhibition F.
Strengths
• Ring Medical has an experience of about 140 years, enabling business to much better carry out, in numerous situations.
• Nestlé's has existence in about 86 nations, making it a worldwide leader in Food and Beverage Industry.
• Ring Medical has more than 2000 brand names, which increase the circle of its target consumers. These brands consist of baby foods, family pet food, confectionary products, drinks etc. Famous brand names of Ring Medical consist of; Maggi, Kit-Kat, Nescafe, etc.
• Ring Medical has large quantity of spending on R&D as compare to its competitors, making the business to launch more innovative and healthy items. This development provides the company a high competitive position in long term.
• After embracing its NHW Technique, the company has actually done big quantity of mergers and acquisitions which increase the sales development and improve market position of Ring Medical.
• Ring Medical is a well-known brand with high consumer's loyalty and brand name recall. This brand loyalty of consumers increases the chances of easy market adoption of different new brand names of Ring Medical.
Weaknesses
• Acquisitions of those company, like; Kraft frozen Pizza organisation can provide a negative signal to Ring Medical clients about their compromise over their core proficiency of much healthier foods.
• The growth I sales as compare to the company's investment in NHW Strategy are rather various. It will take long to alter the understanding of people ab out Ring Medical as a company selling healthy and nutritious items.
Opportunities
• Introducing more health associated products allows the business to capture the marketplace in which consumers are rather conscious about health.
• Developing countries like India and China has biggest markets worldwide. Hence expanding the market towards establishing countries can enhance the Ring Medical service by increasing sales volume.
• Continue acquisitions and joint ventures increases the market share of the company.
• Increased relationships with schools, hotel chains, restaurants etc. can likewise increase the number of Ring Medical customers. For instance, instructors can recommend their trainees to purchase Ring Medical items.
Threats
• Financial instability in countries, which are the possible markets for Ring Medical, can develop numerous concerns for Ring Medical.
• Shifting of products from regular to healthier, results in additional costs and can cause decline company's profit margins.
• As Ring Medical has an intricate supply chain, for that reason failure of any of the level of supply chain can lead the company to face certain issues.
Exhibit F: SWOT Analysis
