With the deep analysis of the above alternatives, it is suggested that the company needs to pick the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would allow the company to not only present brand-new and innovative products in the market it would likewise decrease the high expenditures on R&D under alternative 2 and increase the earnings margins. It would allow the company to increase its share prices too, as financiers are willing to invest more in companies with considerable R&D spending and increase in the overall worth of the business.
Action and implementation Strategy
Technique can be implemented successfully by developing specific short-term as well as long term strategies. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Relational Investors And Home Depot B ought to carry out different activities to implement its NHW technique effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to take a look at the core selling brands, which create most of its earnings.
• Analyze the current target market as well as the marketplace segment which is not consist of in the company's circle.
• Examine the existing financial information to determine the quantity that ought to be invested in the R&D and acquisitions.
• Analyze the potential financiers and their nature, i.e. do they want long term advantages (capital gain), or the want early revenues (dividend). It would let the business to know that how much quantity must be invested in R&D.
Mid Term Plan (1-5 years)
• Get those organizations in which the business has possible experience to handle. Obtain most beneficial organizations with a strong commitment to health, to build the consumer's understandings in the right instructions.
• Focus more on acquisitions than R&D to construct the base in the customer's mind about Relational Investors And Home Depot B values and vision and to prevent potential danger of sunk cost.
Long Term Plan (1-10 years)
• Obtain organizations with health as well as taste factor, as the base for the Relational Investors And Home Depot B as a company producing healthy items has actually been developed under midterm plan and now the business could move towards taste element as well to grasp the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to build new products.
