The VRIO analysis of Pret A Manger Business is a broad range analysis supplying the organization with an opportunity to acquire a viable competitive advantage against its competitors in the food and beverage market, summed up in Exhibit I.
Valuable
The resources used by the Pret A Manger business are valuable for the business or not. Such as the resources like financing, personnels, management of operations and professionals in marketing. This are a few of the essential valuable aspects of for the identification of competitive benefit.
Rare
The valuable resources made use of by Pret A Manger are even uncommon or costly. If these resources are frequently discovered that it would be much easier for the rivals and the new rivals in the market to effortlessly move in competitors.
Imitation
The replica process is pricey for the rivals of Pret A Manger Business. It can be done only in two different methods i.e. item duplication which is produced and made by Pret A Manger Business and introducing of the substitute of the products with changing cost. This increases the hazard of interruption to the recent structure of the industry.
Organization
This element of VRIO analysis deals with the compatibility of the business to position in the market making efficient use of its valuable resources which are challenging to imitate. Regularly, the development of management is totally based on the company's execution method and group. Thus, this polishes the skills of the firm by time based on the decisions made by company for the development of its strategic capitals.
Exhibit I: VRIO Analysis
