The internal analysis and external of the business likewise can be done through SWOT Analysis, summarized in the Display F.
Strengths
• Pret A Manger has an experience of about 140 years, enabling business to much better perform, in various situations.
• Nestlé's has existence in about 86 nations, making it a worldwide leader in Food and Drink Industry.
• Pret A Manger has more than 2000 brand names, which increase the circle of its target customers. Famous brand names of Pret A Manger consist of; Maggi, Kit-Kat, Nescafe, etc.
• Pret A Manger has large amount of spending costs R&D as compare to its competitors, making the company to launch more innovative ingenious nutritious products.
• After embracing its NHW Technique, the company has done large quantity of mergers and acquisitions which increase the sales growth and enhance market position of Pret A Manger.
• Pret A Manger is a popular brand name with high consumer's commitment and brand recall. This brand name commitment of consumers increases the possibilities of easy market adoption of numerous brand-new brands of Pret A Manger.
Weaknesses
• Acquisitions of those service, like; Kraft frozen Pizza organisation can offer an unfavorable signal to Pret A Manger clients about their compromise over their core competency of much healthier foods.
• The development I sales as compare to the company's financial investment in NHW Strategy are rather various. It will take long to change the perception of people ab out Pret A Manger as a company selling healthy and nutritious items.
Opportunities
• Presenting more health related products makes it possible for the business to catch the marketplace in which customers are quite mindful about health.
• Developing nations like India and China has largest markets in the world. Expanding the market towards establishing nations can increase the Pret A Manger business by increasing sales volume.
• Continue acquisitions and joint ventures increases the market share of the business.
• Increased relationships with schools, hotel chains, dining establishments and so on can likewise increase the number of Pret A Manger customers. Teachers can suggest their students to acquire Pret A Manger products.
Threats
• Economic instability in nations, which are the possible markets for Pret A Manger, can create numerous problems for Pret A Manger.
• Shifting of items from normal to much healthier, causes additional expenses and can lead to decrease business's earnings margins.
• As Pret A Manger has a complex supply chain, therefore failure of any of the level of supply chain can lead the business to face certain problems.
Exhibit F: SWOT Analysis
