The analysis used to determine the position of business in the market is done by utilizing PESTLE analysis, given up Exhibition A. Pret A Manger works under the rules and regulations directed by government and food authority. The business is more concentrated on its products and services to ensure about the product quality and security. This analysis will help in understanding environment of external market in the international food and drink industries. (Parera, 2017).
Political.
The political impact on the business is significantly affected by the public law and policies. The business has to satisfy its requirements offered by government otherwise it has to pay fine. Pret A Manger is greatly supported by Government to meet all the criteria of standards like acts of health and safety. In efforts to make great food, Pret A Manger is altering the requirements of food and beverage manufacturing. This might trigger the violation of governmental guidelines and regulations.
Economic.
Initiation of the business where the capital earnings of each individual matters for the increased net sale as this varies country-to-country. The economy of the Pret A Manger Business in U.S. is growing year by year with variable products launch particularly focusing on the nutritional food for infants.
Social.
The social environment keeps on altering with regard to time like the attitude of the consumer along with their lifestyles. Any services or product of any company can not succeed until the company is not concerned about the living system of the customer. Pret A Manger is taking steps to fulfill its goals as the world remains in search of healthy and delicious food.
Technological.
In the advancement of company, strategic measures are somewhat compulsory. Pret A Manger is one of the top popular international firm and by time it buys various departments to take its items to new level. Pret A Manger is investing more on its R&D to make its items much healthier and nutritious offering consumers with health advantages.
Legal.
There is no such effect of legal aspects of Pret A Manger as it is more concerned over its laws and guidelines.
Environmental.
Pret A Manger, in terms of environmental effect is devoted to operate in eco-friendly environment with preservation of the natural deposits and energy. As due to the production of larger number of items there may be a threat if the resources utilized are recyclable or not.
Exhibit A: PESTEL Analysis
