It supplies a range of products to its customers including pet food, beverages, confectionary products, treats, dairy products, and food for babies. Its marketing goals include ending up being the biggest producer of dairy products, development in the emerging markets, advance the use of innovation and development in the natural food market. The risk of brand-new entrants and replacements is high, Pret A Manger manages to remain amongst the top and biggest food chains of the world because of its strategic planning and effective use of its Research and Advancement department.
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