With the deep analysis of the above options, it is recommended that the business ought to select the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would enable the company to not only introduce new and innovative items in the market it would likewise lower the high expenses on R&D under alternative 2 and increase the profit margins. It would allow the company to increase its share rates also, as investors want to invest more in business with substantial R&D spending and boost in the total worth of the company.
Action and implementation Strategy
Technique can be executed successfully by developing particular short-term as well as long term strategies. These strategies might be as follows;
Short Term Plan (0-1 year)
• Under the short-term plan Preferred Customer Service At Us Airways ought to carry out different activities to implement its NHW strategy efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to examine the core selling brand names, which create the majority of its revenue.
• Analyze the current target market along with the marketplace sector which is not consist of in the company's circle.
• Evaluate the present financial data to determine the amount that needs to be invested in the R&D and acquisitions.
• Analyze the possible financiers and their nature, i.e. do they want long term advantages (capital gain), or the desire early profits (dividend). It would let the business to know that just how much quantity needs to be invested in R&D.
Mid Term Plan (1-5 years)
• Acquire those organizations in which the business has possible experience to handle. Acquire most favorable companies with a strong dedication to health, to build the customer's perceptions in the right direction.
• Focus more on acquisitions than R&D to construct the base in the customer's mind about Preferred Customer Service At Us Airways worths and vision and to avoid potential risk of sunk cost.
Long Term Plan (1-10 years)
• Get companies with health as well as taste aspect, as the base for the Preferred Customer Service At Us Airways as a business producing healthy items has actually been built under midterm plan and now the business might move towards taste factor as well to comprehend the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to build new items.
