The internal analysis and external of the business likewise can be done through SWOT Analysis, summarized in the Display F.
Strengths
• Polaroid Entering Digital Imaging has an experience of about 140 years, making it possible for company to much better carry out, in numerous scenarios.
• Nestlé's has existence in about 86 countries, making it an international leader in Food and Drink Market.
• Polaroid Entering Digital Imaging has more than 2000 brands, which increase the circle of its target consumers. These brands include infant foods, pet food, confectionary items, drinks etc. Famous brands of Polaroid Entering Digital Imaging include; Maggi, Kit-Kat, Nescafe, and so on
• Polaroid Entering Digital Imaging has large amount of spending on R&D as compare to its rivals, making the business to release more ingenious and nutritious products. This innovation provides the company a high competitive position in long term.
• After adopting its NHW Technique, the business has done large amount of mergers and acquisitions which increase the sales development and improve market position of Polaroid Entering Digital Imaging.
• Polaroid Entering Digital Imaging is a widely known brand with high customer's commitment and brand name recall. This brand name commitment of customers increases the chances of simple market adoption of various new brand names of Polaroid Entering Digital Imaging.
Weaknesses
• Acquisitions of those company, like; Kraft frozen Pizza business can offer a negative signal to Polaroid Entering Digital Imaging clients about their compromise over their core competency of much healthier foods.
• The development I sales as compare to the business's investment in NHW Method are quite different. It will take long to change the perception of individuals ab out Polaroid Entering Digital Imaging as a business selling healthy and nutritious products.
Opportunities
• Presenting more health associated products enables the company to record the market in which customers are quite conscious about health.
• Developing nations like India and China has biggest markets worldwide. Hence expanding the marketplace towards establishing nations can increase the Polaroid Entering Digital Imaging organisation by increasing sales volume.
• Continue acquisitions and joint ventures increases the marketplace share of the business.
• Increased relationships with schools, hotel chains, dining establishments etc. can also increase the number of Polaroid Entering Digital Imaging consumers. For instance, teachers can advise their students to buy Polaroid Entering Digital Imaging items.
Threats
• Financial instability in nations, which are the prospective markets for Polaroid Entering Digital Imaging, can develop several concerns for Polaroid Entering Digital Imaging.
• Shifting of products from normal to healthier, results in extra costs and can lead to decrease company's earnings margins.
• As Polaroid Entering Digital Imaging has an intricate supply chain, therefore failure of any of the level of supply chain can lead the business to face certain issues.
Exhibit F: SWOT Analysis
